Live chat: Global vs. local approaches, personalisation and location-based marketing

This live chat discussion explores the following themes:

  • Can we think global, but market local? 
  • How do I get personal and stay relevant?
  • Should I make mobile part of my marketing strategy?
Presentation time: 
Wednesday, 29 June, 2016 - 19:00
Presenter(s): 

Julian Cooper

Julian Cooper, Associate Lecturer, Open University Business School

Julian Cooper has been an Associate Lecturer for The Open University Business School MBA programme for fifteen years, lecturing in the UK, Europe and Africa.