Live chat: customer insight tools and application and traditional marketing research

This live chat will explore some key questions raised in the Marketing theme:

  • What do we mean by 'customer insight'?
  • What really matters in applying insights?
  • Traditional marketing research and digital insights: is it either/or?  
Presentation time: 
Thursday, 30 June, 2016 - 16:30
Presenter(s): 

Julian Cooper

Julian Cooper, Associate Lecturer, Open University Business School

Julian Cooper has been an Associate Lecturer for The Open University Business School MBA programme for fifteen years, lecturing in the UK, Europe and Africa.