Live chat: using big data and analytics to deliver customer insight

This live chat session will focus on the following questions:

  • What do we mean by Big Data?
  • How do we capture and store our customer data today?
  • How do we turn our data into customer insights that help to sustain and grow sales?
Presentation time: 
Wednesday, 29 June, 2016 - 11:30
Presenter(s): 

Julian Cooper

Julian Cooper, Associate Lecturer, Open University Business School

Julian Cooper has been an Associate Lecturer for The Open University Business School MBA programme for fifteen years, lecturing in the UK, Europe and Africa.