Live chat: Global vs. local approaches, personalisation and location-based sales

This live chat explores important questions in the Sales theme. We will be asking:

  • Can you manage a global sales customer base?
  • Why does personalisation matter?
  • Do you have a mobile strategy?
Presentation time: 
Wednesday, 29 June, 2016 - 16:00

Julian Cooper

Julian Cooper, Associate Lecturer, Open University Business School

Julian Cooper has been an Associate Lecturer for The Open University Business School MBA programme for fifteen years, lecturing in the UK, Europe and Africa.