Live chat: Customer-driving or customer-driven organisational approaches

In this live chat focusing on the theme of Sales in a digital context, we discuss:

  • Do we innovate and hope, or listen to our customers, opportunities and challenges?
  • Is your organisation customer-driving, or customer-driven?
  • What lessons can we learn from today's digital champions?
Presentation time: 
Thursday, 30 June, 2016 - 19:00

Julian Cooper

Julian Cooper, Associate Lecturer, Open University Business School

Julian Cooper has been an Associate Lecturer for The Open University Business School MBA programme for fifteen years, lecturing in the UK, Europe and Africa.