Live video: running an online home-based business

In this presentation, Elizabeth will discuss the formation and operation of home-based online businesses. She will draw on a series of studies that have involved interviews with over forty entrepreneurs operating such businesses, which cover online retailing, web development, IT support and business services.
Topics covered will include:

  • Do you need to have a business plan?
  • Is 'making it up as you go along' a recognised strategy?
  • What are the challenges faced by home-based entrepreneurs and how can these be addressed?
Presentation time: 
Thursday, 30 June, 2016 - 17:30

Elizabeth Daniel

Picture of Elizabeth Daniel

Elizabeth Daniel is Professor of Information Management at The Open University Business School.  

Her research interests centre upon the adoption and effective use of information systems (IS) by organisations, including the realisation of benefits from IS and the development of business cases for IS investment.

Karen Foley

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Karen Foley is a presenter of The Online Business Exchange, and of Podmag, a monthly news podcast. She is a trained psychotherapist and psychologist, an Associate Lecturer in the Social Sciences department of The Open University, a published academic and an active researcher.