Live video: Global vs. local approaches, personalisation and location-based marketing

This presentation explores the challenges of being global and local from a Marketing perspective.

Presentation time: 
Wednesday, 29 June, 2016 - 18:30
Presenter(s): 

Julian Cooper

Julian Cooper, Associate Lecturer, Open University Business School

Julian Cooper has been an Associate Lecturer for The Open University Business School MBA programme for fifteen years, lecturing in the UK, Europe and Africa.