Live video: Customer-driving or customer-driven organisational approaches

This presentation examines customers and digital innovation from a Sales perspective.

Presentation time: 
Thursday, 30 June, 2016 - 18:30
Presenter(s): 

Julian Cooper

Julian Cooper, Associate Lecturer, Open University Business School

Julian Cooper has been an Associate Lecturer for The Open University Business School MBA programme for fifteen years, lecturing in the UK, Europe and Africa.  

Karen Foley

Picture of Karen Foley

Karen Foley is a presenter of The Online Business Exchange, and of Podmag, a monthly news podcast. She is a trained psychotherapist and psychologist, an Associate Lecturer in the Social Sciences department of The Open University, a published academic and an active researcher.