Marketing

Explore the challenges that marketeers face in satisfying ever more demanding customers in the age of digital disruption

Putting the customer at the centre of the business is what marketing is all about, but what exactly does that mean for today’s organisations? 

Tailoring their offers to customer segments with similar wants and needs has been key to the success of many great companies. And technology now enables even high-volume manufacturers to match their products to individual needs. 

The Online Business Exchange will enable you to hear from digital marketing experts and join our live chat discussions.

Massive Open Online Courses

The Online Business Exchange will be driven by a programme of Massive Open Online Courses (MOOCs) on the Digital Economy, coming soon from The Open University Business School. Find out more and join the programme on FutureLearn.