Find out how marketing and selling co-operate to create customers who keep coming back

Discover how perspectives on the role and behaviour of customers are changing as marketeers draw on increasingly sophisticated information systems, combining internal and external data to build a holistic view of buyers in both consumer and organisational markets. 

The Online Business Exchange will give you the chance to hear from experts in the field of digital sales and join online chat discussions to further your learning and understanding. 

Massive Open Online Courses

The Online Business Exchange will be driven by a programme of Massive Open Online Courses (MOOCs) on the Digital Economy, coming soon from The Open University Business School. Find out more and join the programme on FutureLearn.